Together we created a playful and positive brand that reflects her business. The wordmark uses a quirky font to evoke a happy and positive feeling, and the lines under some letters and the shape of the “h” symbolise the support the business provides for postpartum women. The use of lowercase letters makes the business more approachable and creates a sense of relatability and friendliness.
The hand-drawn pot icon represents the warm meals delivered by the business and the heart represents the love put into every meal. The icon also includes the initials “TBD” and the “B” split to create the “D” can also be interpreted as a representation of lopsided breasts to acknowledge the reality of breastfeeding.
“She nailed the brief, took the time to understand my business and brought all my ideas to life.”
“I recently started a small business and got in touch with Amber to help build my brand identity and develop a range of different branding elements including logos, icons, pamphlets, gift cards and social media templates. She nailed the brief, took the time to understand my business and brought all my ideas to life – I am beyond happy with the result. She was always prompt, professional and quick to respond making her such a pleasure to work with.”
Alex | Owner of The Baby Days
